Unless you’ve been living beneath a large (mineral) rock for the past few years, you will have heard of the rise in popularity of mineral make up. Its virtues have been exalted from on high as the holy grail of cosmetics, the make up that is good for your skin, that gives you a flawless complexion (some have even ridiculously claimed that you can sleep in it), but is it all it seems or have the mineral make up cosmetic companies just latched onto a fantastic marketing campaign? A bit of both really…
The Pros of mineral make up are undeniably the most highly documented, countless articles, countless advertising campaigns, but just for the sake of balance here they are again.
• Contains natural minerals such as Mica, zinc oxide & titanium dioxide.
• Titanium dioxide & zinc oxide have anti-inflammatory properties, which are good for conditions such as rosacea or acne.
• Non-comedongenic so won’t clog pores & aggravate acne.
• Physical sun protection in the titanium dioxide with most averaging an Spf of 15
• Gives a natural radiant coverage.
• Frequently eliminates classic skin irritants such as fragrance, binders, synthetic dyes, and preservatives, so considered purer & kinder to skin
The Con(s)
• The main ingredients (minerals such as Mica, zinc oxide & titanium dioxide) have actually been the
basis for foundations for decades, there is nothing new in the use of these minerals in foundation.• There are no set regulations for what constitutes mineral make up and any product containing minerals as a primary ingredient can be marketed as such, even if it contains a multitude of non mineral (less skin kind) ingredients
• One “natural” mineral which is frequently used to bulk up products (and is present in the majority of the most popular selling bands of mineral make up) is Bismuth Oxychloride. Come again? It is a pearlizing agent that gives make up a glow and while it is a mineral ingredient, it is not from earth. It is a by product of lead & copper processing,
• It’s a skin irritant, & can cause itching, rashes & even cystic acne.
• Messy, hard to use, prone to spills.
• You need to buy a brush to use it
So the bottom line really is buyer beware, know what your buying into & look beyond the glossy add campaigns
Elaine is a freelance make up artist, based in Cork & providing a mobile make up service within the Munster Region.
Using a range of the highest quality professional products, chosen for their suitability for use in hi definition film & photographic mediums, you can be assured that Elaine will find the perfect look to suit you for your Debs ball. Make Up Lessons & Parties also catered for.
Web: www.elaineocallaghan.net Mail: ocallaghan.elaine@gmail.com Tel: 087-6617422
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